Retargeting Pixels¶
Turn every click into a retargetable audience. When someone taps your GoByte link, we can fire a retargeting pixel on the way through — so the people who engaged with your content become an advertising audience you can reach again later, even if they never made it to your site.
Most link shorteners lose the people who click but don't convert. With retargeting pixels, those clicks are never wasted — they build a warm audience you own inside your ad platform.
Available on Pro and above
Retargeting pixels are included on Pro plans and higher. See Pricing for the full breakdown.
Supported ad platforms¶
-
Meta (Facebook & Instagram)
Fire your Meta Pixel on click and build Custom Audiences for Facebook and Instagram campaigns. Perfect for retargeting link-clickers with feed and Stories ads.
-
Google
Drop your Google Ads remarketing tag so link-clickers flow into your remarketing lists — ready for Search, Display, and YouTube campaigns.
-
LinkedIn
Fire your LinkedIn Insight Tag to build matched audiences from everyone who clicked — ideal for B2B and high-intent professional retargeting.
Add a retargeting pixel¶
- Grab your pixel ID from your ad platform — your Meta Pixel ID, Google Ads tag/conversion ID, or LinkedIn Partner ID.
- Open your workspace settings in the GoByte dashboard and go to Retargeting Pixels.
- Add the pixel. Choose the network, paste your ID, and save.
- Attach it to your links. Apply the pixel to a whole campaign, or to individual links when you create or edit them.
- Share your link and start building. Every click now fires the pixel and adds that visitor to your retargeting audience automatically.
Reuse across a campaign
Set a pixel once at the campaign level and every link in that campaign inherits it — no need to configure each link one by one.
Supported networks at a glance¶
| Network | What you'll need | Builds |
|---|---|---|
| Meta (Facebook / Instagram) | Meta Pixel ID | Custom Audiences |
| Google Ads tag / conversion ID | Remarketing lists | |
| LinkedIn Partner ID | Matched Audiences |
Use cases¶
-
Build warm audiences from anywhere
Promote a link in a video description, a bio, a newsletter, or a partner's post. Everyone who clicks joins your retargeting audience — so even off-site traffic you don't normally capture becomes reachable with ads.
-
Re-engage the middle of your funnel
Someone clicked but didn't buy? Serve them a follow-up offer, a testimonial ad, or a limited-time discount. Warm traffic converts far more efficiently than cold — and it's the audience you already earned.
Respect privacy and consent
You're responsible for using retargeting pixels in line with the privacy rules that apply to your audience — such as GDPR, ePrivacy, and CCPA — and with each ad platform's own terms. If your region requires consent, make sure your cookie or consent banner covers advertising and retargeting before you send traffic through pixel-enabled links.